How to Use Leads Lists
A quick refresher + special promo
When I started selling on Amazon back in 2021, leads lists were a very controversial topic.
Some saw it as a waste of money while others used it as a substitute for learning how to source.
Like most topics, the answer is somewhere in the middle.
In this article we’re going to do a quick refresher on what leads lists are, how they work, if they’re worth it and how to use them.
What is a leads list?
Simply put, a leads list is a subscription based service where a person (or group of people) will send you a list of items that you can buy and sell on Amazon for a profit.
Most lists will give you somewhere between 3-10 leads per day while giving access to 10-40 sellers at the same time.
Typically these leads are spread across different suppliers and categories, but some services offer leads lists that are specific to one niche (clothing, beauty, etc.)
The average leads list can cost anywhere from $50-$300 per month depending on factors such as amount of leads given daily, average profit per lead, and how many sellers can have access to the list at any given time.
Back in the day these types of services used to be very popular and would fill up very quickly.
As more people have been quitting Amazon, a quick glance tells me that some of these mainstream services are having trouble keeping their slots full.
Why Most People Are Doing It Wrong
On the surface, the idea of a leads list sounds pretty awesome.
They send a list, you buy the items, and you make a profit.
However, this is very different from what actually happens.
Since the average leads list has 20-30 sellers on it, blindly buying all of the leads usually ends in something like this happening:
As you can see in the Keepa chart above, most leads on a leads list end up seeing their price tank to a point where it is no longer profitable while the seller count skyrockets to a point where there is more supply than demand.
This is by far the biggest criticism of leads list, and it’s certainly a valid one - this happens all the time.
Despite this I think still think that leads lists can be a great investment - let me explain why.
How to Use Lists Effectively
Directly buying leads from a list will probably make you some money, but it’s not the most profitable thing to do since you have a lot of competition.
Let’s discuss a couple ways you can maximize value out of leads lists.
Source more on your own
The best way to use a leads list is to use it as inspiration for your own sourcing sessions.
Instead of just buying the items given to you, take the information that you’ve been given and try to use it to find other profitable items.
If you’re given an item that has a 20% off code on a site you’ve never sourced before but you recognize the brand, see if they have other items from that brand.
If you get a lead from a website that’s having a sale, see if there are other items on sale that are also profitable.
See if you can find the item on another website at an even lower price.
By taking the information given to you and using it to source more items, you can easily separate yourself from those who are just blindly buying from the list.
Some of my most profitable items came from using leads lists to find new brands I’d never heard of - and I didn’t buy a single item from those lists.
Tracking your competitors
While being on a list with 30 people doesn’t sound profitable…
It can be very profitable if you know what you’re doing.
One of the easiest ways to find profitable items is reverse sourcing, which is the process of looking at other sellers’ storefronts and trying to find the items they’re selling at a profitable price.
If someone is subscribed to a leads list you can safely assume that they’re also an online arbitrage seller.
That means they likely have some items in their store that you can find profitably and start selling yourself.
You might not make any money on the leads directly, but you now have 30 new storefronts that you can check every couple weeks for new opportunities.
Should You Subscribe to a Leads List?
In my personal opinion I think leads lists can be a good investment if utilized properly.
You certainly can buy items that look like good opportunities - you just need to account for a worst case scenario in which everyone else buys it and the price starts to drop.
But the real profit comes from taking the information given and using it to find your own items.
There is one exception to this rule - if the list you’re subscribed to has a very low subscriber count (10 or less), buying all the leads can be profitable since there is much less competition.
Putting that aside I would recommend leads lists to newer sellers who want to expand their knowledge of new brands and websites to source from faster than they would if they just didn’t on their own.
Leads lists are a useful tool that can be a great addition to your business but you shouldn’t rely on them as your only method of sourcing products.
The way you become profitable is by developing your own edge and knowing how to find things at a lower price than your competition.
A leads list can certainly help with that but you don’t want to rely on them to do everything for you.
Leads List Recommendations
Over the years I’ve had a lot of people ask me for leads list recommendations and I never felt comfortable giving them an answer because pretty much all of the services I used back then are no longer active.
Not to mention a lot of the mainstream ones that come up in google searches are usually 40+ sellers and the leads aren’t very high quality anyways.
Today I actually have a solid recommendation that I can give to my readers.
My number one recommendation for leads is Sentri Group.
This is a service that I used myself last year (and may use again in the future) and it has a lot of the things I look for in a good leads list:
5 sellers per lead max
7+ leads per day
Solid sales rank on all items
The reduced competition does come at a cost though - lists start at $300 per month.
If you have more capital to work with they have a $600/month tier called Bespoke in which leads are specifically sourced for your storefront - leads in this tier are capped to 2 sellers each.
I have personally worked with the owner of Sentri Group in the past and I can say with full confidence that he is someone with a lot of experience in the space and knows what he’s doing.
We are running a special promotion where you can get 10% off your first 3 months by using code BOWTIEDMAHI at checkout.
You'll also get the Sentri Group - Ungating Guide for Amazon 2026 ($300 value), which includes best practices for getting approved for restricted brands, with sources by category, a distributor directory, application template, and invoice checklist to help improve your odds of getting approved to sell profitable brands.
If you’d like to see a list of tesitmonials, you can do so by clicking here.