Using a Repricer
One of the biggest time savers in your business.
Today’s post will be about repricers - what they are, why you should use them, and a few recommendations for specific repricers to use in your arbitrage business. As you begin to scale, you’re going to want to invest in things that will save you time and allow your business to run more efficiently - and a repricer fits the bill for exactly that.
Basic Functions of a Repricer
Like the name implies, a repricer is a software that monitors your listings and automatically changes the price based on rules that you set. When you’re starting out with selling on Amazon, one thing you’ll notice is that the buy box price on your items is constantly changing, and in order to have a chance of getting sales you have to update your price several times per week to stay competitive. This is something you can manage if you’re selling 10 ASINs, but what happens when you’re selling 100? Too much of a headache.
This is where a repricer comes in - based on conditions that you set, the software will keep watch over the changes in price and adjust yours accordingly. While technically Amazon has their own repricing rules that you can use, it’s not nearly advanced as some of the third party ones and takes too much of a headache to set up. These tools use artificial intelligence to track the movements in price and determine if your price needs to chance in order to get sales.
If you’re just starting out and using Keepa / SellerAmp, the next upgrade you should be making is getting a repricer.
How They Work
While the interface is different depending on which repricer you use, the core principles are the same - set a minimum / maximum price and a repricing strategy:
Each strategy has it’s own levels of priority for profit / sales. If you’re selling a fast moving item or want to quickly dump some older inventory, you can also just match the lowest price to get rid of your stock. Here’s a couple of strategies I like to use in my repricer and what they do:
Balanced Sales Accumulator - Places an equal priority on sales and profit. Will shift price to match the buy box, but won’t follow people tanking the price by themselves. I use this one for most of my listings.
Dynamic Profit Builder - Similar to Balanced Sales Accumulator, but places a slightly higher priority on profit and will not lower the price as much. This strategy gets lower sales volume but can usually get you a couple of sales above the buy box price.
Aggressive Sales Generator - Mainly prioritizes sales without regards to how much profit you’re actually making. This one is good for items that are tanking quickly or for getting rid of older inventory.
Benefits of a Repricer
There are two really great upsides to using repricing software, and you’ll notice them very quickly - saving lots of time, and getting more sales.
The first thing I noticed when I started using a repricer was how much time I saved. I used to spend 20-30 minutes a day adjusting my prices manually (probably wasn’t necessary but I enjoyed doing it), but with a repricer I only had to set up the rules for an item once and then the repricer did the rest. Saving 3 hours a week doesn’t seem like much but it adds up quickly when you have other things to do in your business later down the road.
The other benefit to using a repricer that I wasn’t expecting was an increase in sales. Because the software was monitoring my ASINs and adjusting the price every 15 minutes, I was able to stay at a competitive price 24/7 which led to me getting way more sales than before. Arguably, this is a larger benefit than saving time depending on what stage of growth you’re at in your business. The ROI on a repricing software is well above what you’re paying for it.
Good Repricers / Recommendations
I’ve only used one repricer, but I am aware of others and what people think of them so I’ll give you a quick rundown of three repricers you probably can’t go wrong with.
BQool is the most popular repricer on the market, and you’ll see many big content creators in the arbitrage space advocating for it. It has some pretty neat AI features if you’re willing to shell out $100 per month, but they also have a $30 per month option that is much more accessible to newer sellers. I’ve never used this one, but I think enough reputable people rate it highly for me to recommend it myself.
Profit Protector Pro (PPP)
PPP is the repricer that I use, and it was recommended to me by a 7 figure seller who tried BQool and said he liked this one better. At $60 per month, I’ve definitely gotten my money’s worth. The interface is very simple, and the repricing strategies have increased my sales volume a lot. I don’t know if other repricers do this, but one of my favorite things about PPP is that they have a browser extension that allows you to set your repricing rules on the Amazon product page as opposed to going to their website. They also have a mobile app, so even if you find yourself away from your computer you can still update your repricing rules and not miss out on getting sales. Highly recommend this one.
This one isn’t as popular as BQool and has a high price point ($89 / month), but it has a lot of positive rep from high level sellers so I figured it was worth the mention. I don’t know that much about it though so if you’re interested I suggest that you do some extra research.
Hopefully I’ve convinced you to upgrade your business and get a repricer. You don’t need one right away, but if you’re doing more than $1000 sales a month it should be something to consider.
I’d also like to shill my leads list, which you can check out here. There’s still 6 spots available, and you’re very likely to make money off it if you have permission to sell categories outside of books.