When to FBM

How to know when it's worth it

A question I get very frequently goes like this:

“Which is better? FBA or FBM?”

The question should be:

“When should I be utilizing FBA vs FBM?”

While you have multiple people who claim one is much better than the other, like most “X vs Y” discussions the answer is a lot more nuanced and can vary based on your specific situation.

This article assumes you have the infrastructure in place to take advantage of both FBA and FBM - your business won’t fail if you can’t do both but having the flexibility to do so in the early stages will allow you to grow faster and take advantage of more opportunities.